Preparations

At Karen Richardson Group, we are there every step of the way to ensure your home is market ready, appealing to buyers, and marketed the best way possible.  


Pre-marketing, or marketing off market if you prefer to sell off market, is what we specialize in.  We want the right people to know your home is soon to be on the market (or being listed off market) in order to attract the right type of buyer.  At the start of it all, we share our new listing with all the Top Agents in the area as well as our network of realtors with qualified buyers.


We have access to an analytical system that we can use to determine our target market, and market to them directly.  Defining a target audience involves determining who they are, where they are, and their needs.  We then create a pre-marketing campaign targeting these groups specifically.


When you're getting ready to sell your home, it can be tricky knowing which changes you should make.  Do you want it to sell more quickly? Boost the sale price?  There are a lot of factors to consider.  Some options get you the return in which you are looking, while others would be a waste of your time and resources.  Our trained eye coupled with an outside perspective is just the ticket.  Each home (and each homeowner) is different; that’s why we’re here to help!   We also work closely with recommended vendors to get you fast service at a great price. 


Pricing your home can be the life and death of your home before it's even listed!  The biggest mistake you can make is to overprice.  We understand the current market conditions, and we utilize multiple resources to develop an effective pricing strategy.  The Top Agents even have a system we practice where we assist each other in pricing.  

Offers, Escrow, & Closing


Before receiving offer, Karen will be sure to let the buyer's agent know the seller's desires.  Seasoned buyer's agents often let the listing agent know well in advance what their client's interest level is so they can make a competitive offer that meets the needs of the seller.   Karen's pre-formed relationships with other agents, and seasoned negotiating skills ensure our sellers’ goals are met in the most calculated and professional manner.


Once we have an offer, or multiple, determining the best offer can take some brain power!  There are more things to consider than just price and closing date.  We make the whole process understandable and straight forward.  After choosing the best of the offers, we advise on making counter offers, multiple counter offers, and accepting.  


Now we are in contract, what's next?  We manage the escrow process for you: we communicate with the creditor, the title company, the escrow officer, and the other agent all while keeping you updated every step of the way.  Paperwork, contingencies, escrow dates, legalities, inspections, dates, & numbers-we deal with it all!  That way, you can focus on preparing to move, (which is stressful enough! :) )

What we offer our Sellers

Karen Richardson Group

Your Realtor for Life:   925.639.3904   Karen@karenrichardsongroup.com

Marketing

Once a price is set, and sometimes even before repairs and staging is complete, we begin a web based marketing campaign using all our technological resources.   Your home will be visible on over 30 websites, some that are only accessible to the top agents in the market and their clients.   Print media, open houses, e-fliers, agent tours, virtual tours, signage, and direct mail are also utilized. 

Staging

Showing the functionality of space is a vital piece in the listing process. Karen has been teaming with Donna Kendall for over 10 years to create distinctively appealing properties, a seamless transition for sellers.  We focus on de-cluttering your home, and creating a space others could visualize themselves living in.  The result: quick sales, at the right price, with multiple offers.